You may notice something new at the ELi site – a sponsorship block in the right column of our website, featuring Mackerel Sky. Mackerel Sky is well known to many East Lansing residents and visitors as a place to find “contemporary craft,” including many items that are made by Michigan artists and a unique selection of gift cards for all occasions.
As I let you know recently in our financial update, the ELi board decided at its last meeting to seek corporate sponsorships as a means to helping ELi reach financial sustainability. As a 501c3 nonprofit organization, ELi cannot take conventional advertising, but our IRS status does permit us to obtain corporate sponsorships.
I approached Tom and Linda Dufelmeier, the owners of Mackerel Sky, about being our first corporate sponsors because . . . well, they seemed like a perfect fit. Tom and Linda have been individual donors to ELi and, as long-time small business owners in downtown East Lansing, they have also steadily supported our mission of providing local news and information to the people of East Lansing.
With the help of our tech managers Lisa Lees and Morgan Lees, we created a way to display a notice about this sponsorship. We hope that if you stop by the store for your holiday shopping, you’ll join us in thanking Tom and Linda for their generous support of ELi.
And if you know of another business that meets our criteria – namely that they are unlikely to present significant conflicts of interest for our public service local news reporting mission – please let us know. These might include, for example, retail stores, realtors, insurance companies, and the like.
In the meantime, we hope you will personally consider helping us reach our goal for sustainability so that we can continue our service to you in 2017. Read more.