During a joint press conference with Detroit Public Television in Detroit, MSU President Lou Anna Simon announced that WKAR TV will not take part in the upcoming FCC Broadcast Incentive Auction, and WKAR and DPTV will join in an initiative that will, among other things, provide 24/7 children’s programming for viewers in Detroit, Lansing and the rest of the state.
According to a press release “A bold, new collaboration between Michigan State University and Detroit Public Television will unite one of the world’s top research universities and a national leader in public broadcasting and community engagement.”
“This collaboration gives us the opportunity to become a national model in providing quality educational content in public television,” said Dr. Simon. “It will provide opportunities consistent with our land-grant mission for unique partnerships that will lead to much broader outreach and engagement, both in Detroit and statewide, and a significant platform for faculty work and innovation across several MSU colleges.”
Simon added that community conversation concerning the FCC spectrum auction helped her and other MSU leaders gain a better understanding of public media’s role at the university “in a new way,” and that the joint project with DPTV “will allow the university to better align WKAR with the university’s mission of outreach, research and academics.”
“WKAR will continue to deliver PBS and locally produced programming,” Simon said. “The locally produced programming will evolve over time, and our DPTV partnership will play a critical role in that evolution, particularly in the offerings for the children of mid-Michigan.”
Tonight's scheduled forum on the Auction is canceled.